Responsibilities
I designed the logo, branding, and assisted in UI design, ensuring that the visual identity matched the app’s youthful, playful-yet-functional nature. My role focused on creating a memorable brand experience while keeping the UI intuitive and engaging.
Collaboration
As this was a self-initiated project, I worked independently on branding and UI but conducted informal research by gathering insights from potential users. Their feedback helped shape the app’s visual style and user journey.
Challenge
The logo and branding had to be fun but not childish, modern but not corporate. Finding the right balance took multiple iterations. The app had to be functional and engaging while ensuring that the visual identity remained consistent throughout.
Outcome
Logo & Branding: A fresh, modern identity with a playful yet structured design system that enhances brand recognition.
UI Enhancements: A seamless, visually engaging interface that makes food discovery easy.
A Unified Experience: I ensured that LoF’s branding and UI worked together cohesively, making the app feel inviting, intuitive, and distinctly recognizable.
