Responsibilities
I redesigned Social Mulli’s logo and website UI, creating a modern, user-friendly identity that reflects the platform’s goal—simplifying social media management for businesses. My focus was on making the brand feel tech-forward, intuitive, and visually engaging.
Collaboration
This was a self-led redesign, but I analyzed competitor platforms and industry standards to ensure the UI/UX improvements aligned with user needs and business goals.
Challenge
Social Mulli was all about streamlining social media, but its own branding and website didn’t reflect that clarity. The logo felt outdated, and the UI, while functional, needed to be more visually engaging and intuitive. My biggest challenge? Balancing aesthetics with usability. I had to create a design that looked sleek but didn’t overcomplicate the user experience. Finding that balance took multiple iterations.
Outcome
I modernized the typography, refined the color palette, and created a versatile logo system that works across desktop, mobile, and marketing materials. I improved navigation, redesigned key interface elements, and introduced a structured design system to make campaign scheduling and analytics clearer and easier to use.
